Last updated: November 2026
Paracell is operated by the Paragon Group. This policy explains how we collect and use personal data when you call or use our AI receptionist service, and when you visit this website.
We process personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. Paragon Group acts as the data controller for the personal data described in this policy.
We rely on the following lawful bases: the performance of a contract for our customers, our legitimate interests in providing and improving the service, and your consent where we have asked for it. You have rights of access, rectification, erasure, restriction, portability and objection. To exercise them, contact us using the details on our contact page.
Calls to our AI receptionist are recorded and stored so that businesses can review the transcript and improve the service. Recordings may include the caller's phone number, voice audio and the content of the conversation. We retain call data for no longer than is necessary to provide the service, and we protect it with appropriate technical and organisational measures.
Our service uses artificial intelligence to transcribe and understand speech (speech-to-text), to generate responses (a language model), and to synthesise a natural voice (text-to-speech). Audio and transcripts are processed by our sub-processors to deliver these features. We do not sell your personal data.
Payments are processed by Stripe. We do not store your full card details. Stripe's handling of your payment information is described in Stripe's own privacy policy.
This website does not use advertising cookies. Where necessary for the service to function, we may set strictly necessary session cookies.
For privacy enquiries, email hello@paracell.ai or call +44 1865 530002.